CHAPTER 12

Personal Planning: Making Your Plans a Reality

It’s easy to get caught up in the day-to-day running of your business, particularly during those times when high volume and large transactions occur. Most professionals understand and appreciate the importance of planning. Unfortunately, for many, planning consists of little more than reviewing the previous year’s results and projecting forward for the next year. As author George Morrisey says, “In today’s ever-changing environment, such a practice represents a charter trip to organizational oblivion.” Top performers understand that in order to produce consistent, superior growth results, some changes are inevitable, and others will come as a result of creative efforts. This is why you ...

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