First Look: Microsoft® Office 2010

Chapter 10. Create Effective Marketing Materials with Publisher 2010

In this chapter:

• Starting Out with Publisher 2010

• Creating and Using Templates and Building Blocks

• Creating Precise Layouts

• Enhancing Typography with OpenType Features

• Working with the Improved Color Palette

• Previewing and Printing Publications

• Preparing for Commercial Printing

• Sharing Publisher Files

How do you create your marketing materials today? If you are spending a big portion of your budget outsourcing four-color postcards, brochures, newsletters, and more, you can do the job closer to home with Publisher 2010 and save money, time, and effort. What’s more, you can create and save reusable content—called building blocks—that you can insert in future materials, which helps you ensure ...