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Flash Advertising by Jason Fincanon

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8

DESIGNING MICROSITES

CHAPTER OUTLINE

Less Constraints

No File Size Limit

No Timing/Looping Limit

Conception

Lighten Up, Man

Let the Product Guide You

Know the Brand (and Learn It if You Don't)

Find Information

Navigation

What Can't You Do?

Plain or Pretty

Designing to Move

Plan to Move Users

Squash, Stretch, and Anticipation

Know When to Say When

Conclusion

As I mentioned in Chapter 2, there are similarities between designing microsites and designing banners. If you recall, I also mentioned that there are differences between the two as well, and this chapter concentrates on the microsite side of things. These differences can make designing a microsite a very exciting and fun experience due to many factors. Factors such as no file size constraints, ...

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