Founders

CHAPTER 2

Role of Entrepreneurs in Launching New Businesses

Introduction

Gartner argued that the preferred path for studying entrepreneurship was to focus not on the person (the “entrepreneur”) but on what he called “the primary phenomenon of entrepreneurship—the creation of organizations, the process by which new organizations come into existence.”1 Gartner referred to this as a “behavioral approach,” which called for treating the organization as the primary level of analysis and concentrating on the complex process of creating a new organization, a process that was influenced by a number of factors including the activities undertaken by the entrepreneur to help the organization come into existence. Gartner explained: “The personality ...