CHAPTER 18Strategic and Structural Alternatives to Franchising

As discussed in Chapter 1, a wide variety of intellectual property leveraging strategies, beyond business-format franchising, can be deployed to meet growth objectives. Many successful companies for one reason or another do not necessarily meet the foundational requirements needed to develop a business-format franchising program or simply choose to leverage their intellectual capital in a different strategic manner. They pursue these alternatives for various reasons:

image Some companies want to avoid the perceived obligations of being a franchisor

Some companies want to avoid the disclosure ...

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