April 2011
Intermediate to advanced
464 pages
14h 50m
English
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CHAPTER 18Strategic and Structural Alternatives to Franchising
As discussed in Chapter 1, a wide variety of intellectual property leveraging strategies, beyond business-format franchising, can be deployed to meet growth objectives. Many successful companies for one reason or another do not necessarily meet the foundational requirements needed to develop a business-format franchising program or simply choose to leverage their intellectual capital in a different strategic manner. They pursue these alternatives for various reasons:
Some companies want to avoid the perceived obligations of being a franchisor
Some companies want to avoid the disclosure ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.