CHAPTER 1Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams
Intellectual capital consists of human capital, intellectual property (IP), and relationship capital, and these are the key assets for driving growth and maximizing shareholder value in all types of economic conditions.
The biggest challenge that many companies face is how to keep growing in a slowing economy. The primary but not exclusive focus of this book is on two key strategies, franchising and licensing, as methods for leveraging the intellectual capital of a company into new revenue streams, market opportunities, and profit centers. For many years, companies of all sizes and in many different industries did not understand how to harvest ...
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