April 2011
Intermediate to advanced
464 pages
14h 50m
English
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CHAPTER 1Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams
Intellectual capital consists of human capital, intellectual property (IP), and relationship capital, and these are the key assets for driving growth and maximizing shareholder value in all types of economic conditions.
The biggest challenge that many companies face is how to keep growing in a slowing economy. The primary but not exclusive focus of this book is on two key strategies, franchising and licensing, as methods for leveraging the intellectual capital of a company into new revenue streams, market opportunities, and profit centers. For many years, companies of all sizes and in many different industries did not understand how to harvest ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.