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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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PART 9

INCH-WIDE, MILE-DEEP MARKETING

With Part 9 we begin the second phase of this book, as we transition into strategies for building your influence and developing true trust among your customers and prospects.

This is made possible by the global networks that connect us all in ways we don't even understand fully yet.

Never before have tiny niche market ideas had so much opportunity for so much attention globally. Even the smallest local businesses and content creators have the chance to benefit from exposure well outside their geographical region.

It's time for you to be a leader.

Every imaginable hobby, interest, passion, or product that has more than a handful of global fans now needs a leader. This is your chance to become a world's foremost expert. The narrower your focus, the better. It's time to think inch wide and mile deep as you gather fans.

Even if your business is setting up food stands at fairs and flea markets, you could become world famous for it if you do it right. Why not develop a course that teaches other less experienced food vendors (or those looking to get into the business) how to do it right? There is a worldwide audience potentially! Sell the course on eBay and grow a following.

Sound ridiculous?

Others are doing it right now. There is a guy on eBay that's been doing exactly that for several years now, selling a good number of his courses every week. He decided not to settle for being the owner of a food cart business. He's now (or easily could call himself) ...

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