CHAPTER 16

How to become a hot sales person without selling your soul to Lucifer

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Prepare yourself for rejection

Keeping your pecker up

Making a sales call

Face-to-face selling

The single most important skill you will need in your business is knowing how to sell.

Many famous entrepreneurs are glorified hustlers. Marks & Spencer started as market barrow boys. Richard Branson started in a telephone box. However, a lack of sales ability is probably the main cause of new businesses going under.

“We started ten months ago and I’ve been diligently filing ‘nil’ tax returns to the Inland Revenue ever since. The reason is that I’d prefer to plunge ...

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