May 2009
Intermediate to advanced
336 pages
6h 4m
English
Overview
A designer in New York creates a beautiful design but when she
prints it the colors become muddy. An art director in Seattle sends
a file to the print shop, and they call him to say the job
won’t print. The editor of a college paper can’t figure
out why all the pictures in the paper are jagged. And a freelance
designer is Chicago needs to bid on her first print job.
Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why
didn’t they teach this stuff in design school?
Sandee Cohen comes to the rescue, whether you’re producing
your first newsletter or you’re an experienced graphic
designer who needs to come up to speed on professional-level
printing. She’ll tell you how to make your desktop printer
behave, and will take the mystery out of dealing with print
providers. You’ll learn all the necessary techniques, the
terminology, and the rules of printing (and when you can break
them). It’s like having your own production manager standing
over your shoulder. The copious information in From Design Into
Print will have your designs looking as stunning in print as they
do on your monitor.
This book will help you:
Choose the right desktop printer for your needs
Finally understand resolution
Get the results you want from page-layout and image-editing applications
Find the best stock images
Know what to expect when RGB colors convert to CMYK
Figure out your fonts
Preflight your work
Sound smart when talking to a print shop
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