March 2020
Intermediate to advanced
8 pages
24m
English
Content preview from From Disruption to Collision: The New Competitive Dynamics
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From Disruption to Collision: The New Competitive Dynamics
In the age of AI, traditional businesses across the economy are being attacked by highly scalable data-driven companies whose operating models leverage network effects to deliver value.
Airbnb is colliding with traditional hotel companies like Marriott International and Hilton. In just over a decade, the online lodging marketplace has assembled an inventory of more than 7 million rooms — six times as much lodging capacity as Marriott managed to accumulate over 60-plus years. In terms of U.S. consumer spending, Airbnb overtook Hilton in 2018 and is on track to move ahead of Marriott.1
Although Airbnb serves similar consumer needs, it is ...
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