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From Value Pricing to Pricing Value
book

From Value Pricing to Pricing Value

by Rhondalynn Korolak
April 2019
Intermediate to advanced
210 pages
5h 7m
English
Business Expert Press
Content preview from From Value Pricing to Pricing Value

CHAPTER 8

C#6 Convince

In the 1970s Corning Glass introduced an innovative product, safety glass. A young salesman with little experience joined the company and began working his way up through the sales department at a feverish pace. In very little time, this young man named Bill became the top-selling salesman of safety glass in North America. He stunned management with his rapid achievements and became known for refusing to use the standard templates and presentations that most of the other salesmen relied blindly upon.

At the national sales convention, he was given an award for his achievements and was asked by the president to share his secrets. Everyone seated in the room that night waited on the edge of their seats to discover just how ...

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Publisher Resources

ISBN: 9781949991352