CHAPTER 8

C#6 Convince

In the 1970s Corning Glass introduced an innovative product, safety glass. A young salesman with little experience joined the company and began working his way up through the sales department at a feverish pace. In very little time, this young man named Bill became the top-selling salesman of safety glass in North America. He stunned management with his rapid achievements and became known for refusing to use the standard templates and presentations that most of the other salesmen relied blindly upon.

At the national sales convention, he was given an award for his achievements and was asked by the president to share his secrets. Everyone seated in the room that night waited on the edge of their seats to discover just how ...

Get From Value Pricing to Pricing Value now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.