- From Value Pricing to Pricing Value [Book]

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Contents

Part I Mastering the Art of Pricing Value

Chapter 1 What Is Value?

Chapter 2 The Power of Leverage

Chapter 3 C#1 Control Your Fear

Chapter 4 C#2 Comprehend Value

Chapter 5 C#3 Create Value

Chapter 6 C#4 Capture Value

Chapter 7 C#5 Communicate Value

Chapter 8 C#6 Convince

Chapter 9 Psychology and Science of Value

Part II Implementing Pricing Value

Chapter 10 Preparing for the Move to Pricing Value

Chapter 11 How to Decide on Your Firmâs Solutions and Prices

Chapter 12 How to Re-value All Your Existing Clients

Chapter 13 How to Increase Revenue Quality in Your Firm

Chapter 14 Creating Good Pricing Habits and Mindsets

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