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Part I Mastering the Art of Pricing Value
Chapter 1 What Is Value?
Chapter 2 The Power of Leverage
Chapter 3 C#1 Control Your Fear
Chapter 4 C#2 Comprehend Value
Chapter 5 C#3 Create Value
Chapter 6 C#4 Capture Value
Chapter 7 C#5 Communicate Value
Chapter 8 C#6 Convince
Chapter 9 Psychology and Science of Value
Part II Implementing Pricing Value
Chapter 10 Preparing for the Move to Pricing Value
Chapter 11 How to Decide on Your Firmâs Solutions and Prices
Chapter 12 How to Re-value All Your Existing Clients
Chapter 13 How to Increase Revenue Quality in Your Firm
Chapter 14 Creating Good Pricing Habits and Mindsets
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