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About the author
part 1 Preparing your plan
1 Essential preparation
part 2 Writing your plan
2 The business
Business mix by segment
Segmentation in a start-up
3 Market demand
Market demand for a start-up
Market demand risks and opportunities
Competition in a start-up
Industry competition risks and opportunities
Strategy in a start-up
Strategic risks and opportunities
Operations and capital expenditure
Resource risks and opportunities
7 Financials and forecasts
Market-driven sales forecasts
Competition-driven margin ...