Measuring How Much of a Company’s Earnings Are “Real”Considering How Much Cash the Company HasMaking Sure You Don’t OverpayEvaluating the Management Team and Board MembersExamining the Company’s Track Record of Paying DividendsComparing the Company’s Promises with What It DeliversKeeping a Close Eye on Industry ChangesUnderstanding Saturation: Knowing When a Company Gets Too BigAvoiding Blinders: Watching the CompetitionWatching Out When a Company Gets Overly Confident