Employee Engagement Guide For Managers
Learning Objective 6
Describe how you would execute a program to improve employee engagement.
How Kia Motors (UK) Improved Performance with an HR Strategy Aimed at Boosting Employee Engagement
Kia Motors today is a successful automobile manufacturer employing tens of thousands of employees around the world, and one famous for its 10-year warranty and for the quality and value of its products. However, Kia was not always so successful. In July 1997, Kia was under bankruptcy protection and having difficulty servicing its $10.6 billion of debt. 71 In 1998, Hyundai Motorcar Company of Korea purchased 51% of Kia. That triggered a multiyear program aimed at improving Kia’s operating performance. Today, Hyundai ...
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