HR and the Internationalization of Business
Learning Objective 1
Explain how intercountry differences influence human resource management.
You don’t have to dig very far to see how important international business is. For example, the total sum of U.S. imports and exports rose by about nine times in the past 30 years, to about $5 trillion recently. 1 That growth has been great for all sorts of businesses, but also confronts managers with special challenges. For one thing, managers have to formulate and execute their marketing, product, and production plans worldwide. Ford Motor, for instance, has a “One Ford” strategy aimed at offering similar Ford cars internationally.
Similarly, “going global” means employers must address international ...
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