15. Buy-In

Concept

When you ask someone to do something, you could get a variety of responses. These responses, what many business managers call buy-in, range in analog not binary fashion from outright revolt to passionate acceptance. Consider the following possibilities:

At level 7 (see chart below), people might respond to your request with active resistance. This is the stuff of strikes, rebellion, revolt, and active antagonism. People who fight what you want are resisting you. They may organize a union, sue you, or do what they can in the marketplace to undermine you and your company.

At level 6, people might respond with passive resistance. They don’t fight you, but they go slow, lose the paperwork, drop a wrench in the gears, or drag their ...

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