54. Strategy as Revolution


Well-known strategic theory author Gary Hamel has written a number of books on strategic thinking. One focused on the concept of strategy as revolution—breaking the past and redesigning the future in revolutionary ways.13 Revolution, of course, requires dramatic changes in thinking, planning, and executing. Hamel offered 10 rules to help people develop more revolutionary thinking.14

1. Set unreasonable expectations. The idea here is that creating seemingly impossible goals and demands will cause/force people to approach issues in dramatically new ways. The same idea appeared in Jim Collins’s big hairy audacious goals or BHAGs.15 Those who followed Collins’s advice often found that BHAGs didn’t work. Collins ...

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