Concept
Jim Collins sold six block-buster management books that together sold over ten million copies. Built to Last was translated into 25 different languages while Good to Great (GTG) sold over 2.5 million copies and was translated into 32 languages.22 The Good to Great project took five years and involved an extensive research team of 20 who reviewed data from some 1,435 companies, read over 6,000 articles and created interviews with 2,000+ pages of transcripts.23 The results said that there were seven characteristics of companies who went from mediocre to great when compared with competitors in their industries. This pair-wise design touched on pharmaceuticals, retail electronics, groceries, banking, steel, pharmacies, ...
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