Concept
I am surprised repeatedly how many conversations about direction or strategy in companies are laced with confusing, conflated, misunderstood words. Executives regularly interchange words like vision, mission, strategy, goals, and purpose. The net effect of imprecise leadership language is confusion and the resultant disengagement.
Here’s a simple but powerful model for organizing your thoughts about your enterprise. By your enterprise, I mean any and all of the following: nation, corporation, division, current job/team, and yourself as an individual. Leaders of all these entities should have, I believe, a clear statement of purpose.
This model, which I call a charter, has six elements: mission/purpose, vision, values, ...
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