Many C-level and below executives interchange strategic language with the effect of confusing people and obfuscating what’s really going on. Leaders, should, in my view, work to be:
1. Clear
2. Memorable
3. Authentic, and
4. Respectful
… in their language and communications. Strategic conversations in particular demand, I believe, clarity—else all those listening and employed and invested come away confused about what we are doing, where we are going, how we are going top’s going on.
A clear mission statement or statement of purpose is essential to developing a high-energy business. In my experience, a good mission statement is one inspiring sentence. If you give the charge to develop a mission-statement to a committee, ...
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