Concept
Given the traditional method of ethics analysis introduced in the last chapter, executives decide, consciously or not, what they will do—and those decisions have big ethical implications. We all balance the consequences to stakeholders with our own VABEs.
Rich Teerlink, former CEO of Harley Davidson, had a powerful moral foundation for his leadership. He asserted that moral leaders exhibited four characteristics: truth-telling, promise-keeping, fairness, and respect for the individual.
Truth Telling is the beginning of transparency and authenticity. How often do you tell the truth? How often do you fudge the truth? Withhold it. Distort it. Bend it.
Promise Keeping is similar. If you break your promises, what will ...
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