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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

What Are the Different Types of Global Organizations?

MNC (multinational corporation):

“Which product is right for you?”

Multidomestic corporation:

An MNC in which management and other decisions are decentralized to the local country in which it is operating.

  • Rely on local employees to manage the business.

  • Tailor strategies to each country’s unique characteristics.

  • Used by many consumer product companies.

Photo of John Deere’s green-and-yellow tractor.

John Deere’s green-and-yellow tractors are a familiar sight in farm country. Although John Deere once struggled selling its farm equipment overseas, its ine of highly customizable products has made the company a ton of money.

Lyroky/Alamy ...

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Publisher Resources

ISBN: 9780135175156