“This decision we’re making at headquarters has company-wide, world-wide implications.”

Global corporation:

An MNC in which management and other decisions are centralized in the home country.

  • World market is treated as an integrated whole.

  • Focus is on control and global efficiency.

Photo shows a Sony PlayStation.

Sony Corporation’s strengths in product innovation are legendary: the Walkman, the Handycam, the PlayStation. New products are developed and launched globally under the guidance and oversight of corporate headquarters.

Mouse in the House/Alamy Stock Photo

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