“This decision we’re making at headquarters has company-wide, world-wide implications.”
An MNC in which management and other decisions are centralized in the home country.
World market is treated as an integrated whole.
Focus is on control and global efficiency.
Sony Corporation’s strengths in product innovation are legendary: the Walkman, the Handycam, the PlayStation. New products are developed and launched globally under the guidance and oversight of corporate headquarters.
Mouse in the House/Alamy Stock Photo
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