How Can Managers Encourage Innovation in an Organization?
6-4 Discuss techniques for stimulating innovation.
These two quotes (the first by Ajay Banga, the CEO of MasterCard, and the second by Sophie Vandebroek, former chief technology officer of Xerox Innovation Group) reflect how important innovation is to organizations.35 success in business today demands innovation. In the dynamic, chaotic world of global competition, organizations must create new products and services and adopt state-of-the-art technology if they’re going to compete successfully.36
What companies come to mind when you think of successful innovators? Maybe Apple with all its cool ...
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