What Is Perception and What Influences It?
11-4 Describe perception and the factors that influence it.
“L ke y ur b ain, the n w L nd Rov r autom tic lly adj sts to anyth ng.”59 This advertisement for a Land Rover SUV illustrates the perceptual process at work. You were likely able to read the sentence even with the missing letters because you recognized the word patterns and organized and interpreted them in a way that made sense.
Perception is a process by which we give meaning to our environment by organizing and interpreting sensory impressions. Research on perception consistently demonstrates that individuals may look at the same thing yet perceive it differently. One manager, for instance, ...
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