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Fuzzy Logic Applications in Computer Science and Mathematics
book

Fuzzy Logic Applications in Computer Science and Mathematics

by Rahul Kar, Dac-Nhuong Le, Gunjan Mukherjee, Biswadip Basu Mallik, Ashok Kumar Shaw
October 2023
Intermediate to advanced content levelIntermediate to advanced
304 pages
6h 44m
English
Wiley-Scrivener
Content preview from Fuzzy Logic Applications in Computer Science and Mathematics

4Fuzzy Logics and Marketing Decisions

Mohammed Majeed

Marketing Department, Tamale Technical University, Tamale-Ghana, Ghana

Email: tunteya14june@june@gmail.com; mmajeed@tatu.edu.gh

Abstract

The goal of this chapter is to highlight areas of marketing that requires fuzzy logic and how fuzzy logic affect marketing decisions. Fuzzy logic uses anthropological knowledge and decision to assist acceptable perceptive in order to influence a conclusion. The areas FL can be applied to marketing includes: communication and advertising, customer service and satisfaction, customer segmentation, CRM, pricing, evaluation of a product, uncertainty in the development of new products, decision making, consumer nation identity (CNI), and quality of service. If the problem of building a details and explanatory method for taking marketing decisions based on fuzzy logic approaches is solved in this chapter, it will be impossible to make an operative marketing decision based on a well-knowledgeable choice.

Keywords: Marketing, customer, fuzzy logic, decision making, product, uncertainty

4.1 Introduction

The World Wide Web and other forms of information technologies are becoming increasingly prevalent. As a result, the popularity of mobile (web) sites continues to rise year after year. Since its inception in the mid-60s of the 20th century, fuzzy logic has grown in popularity as one of the most widely utilized artificial intelligence [18, 22] in theory and practice. If you’re interested in learning ...

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Publisher Resources

ISBN: 9781394174539Purchase Link