4Fuzzy Logics and Marketing Decisions
Mohammed Majeed
Marketing Department, Tamale Technical University, Tamale-Ghana, Ghana
Abstract
The goal of this chapter is to highlight areas of marketing that requires fuzzy logic and how fuzzy logic affect marketing decisions. Fuzzy logic uses anthropological knowledge and decision to assist acceptable perceptive in order to influence a conclusion. The areas FL can be applied to marketing includes: communication and advertising, customer service and satisfaction, customer segmentation, CRM, pricing, evaluation of a product, uncertainty in the development of new products, decision making, consumer nation identity (CNI), and quality of service. If the problem of building a details and explanatory method for taking marketing decisions based on fuzzy logic approaches is solved in this chapter, it will be impossible to make an operative marketing decision based on a well-knowledgeable choice.
Keywords: Marketing, customer, fuzzy logic, decision making, product, uncertainty
4.1 Introduction
The World Wide Web and other forms of information technologies are becoming increasingly prevalent. As a result, the popularity of mobile (web) sites continues to rise year after year. Since its inception in the mid-60s of the 20th century, fuzzy logic has grown in popularity as one of the most widely utilized artificial intelligence [18, 22] in theory and practice. If you’re interested in learning ...
Get Fuzzy Logic Applications in Computer Science and Mathematics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.