May 2019
Beginner
170 pages
4h 9m
English
Content preview from Geospatial Data Science Quick Start Guide
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Marketing and geofencing
Advertising and marketing agencies have embraced geofencing to increase the effectiveness of their ads and reach their target users efficiently. Marketers deploy geofencing to send or display ads to users at the right time and in the right location once a user is within the perimeters of the geofence, entering it or leaving it. Although this is more likely to be in a mobile device, it also can be effectively used via desktops or tablets, triangulating from Wi-Fi locations. Let's visualize an example of two users:
Geofence: place holder
In this example, User 1 is in the Geofence and, in our hypothetical example, the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.