Introduction: Good Plans, Poorly Executed

You just spent an ungodly amount of time and/or money to develop your new strategy. You’ve produced a brilliant document that captures the strategy perfectly. Now, take that document, throw it in your desk drawer, and never look at it again.

Nobody in his right mind would do that, right? But if the people in your organization, or on your team, don’t understand the strategy and their role in executing it, what’s the difference?

The core purpose of “Strategy” is to energize and align people in an organization to propel it forward and help it succeed. A successful strategy should both guide and enable people to execute effectively at every level.

Unfortunately, organizations far too often do a poor job ...

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