NOTES
Introduction
1.“scrappy.” Merriam-Webster.com/dictionary/scrappy, accessed July 21, 2015. http://www.merriam-webster.com.
2.“scrappy.” Urban Dictionary, 2008, accessed July 21, 2015, http://www.urbandictionary.com.
3.Samantha Hersil (Digital Marketing Coordinator, Pacific Cycle), in discussion with the author, April 2015.
4.“Trying to build a better mousetrap,” CBS Sunday Morning, accessed on July 21, 2015, http://www.cbsnews.com/news/trying-to-build-a-better-mousetrap/.
5.Jeremy Gutsche, interview by Mitch Joel, Six Pixels of Separation, Twist Image, May 10, 2015, http://www.twistimage.com/podcast/archives/spos-461—jeremy-gutsche-wants-you-to-be-better-and-faster/ ...
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