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Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage
book

Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage

by Anil K. Gupta, Haiyan Wang
February 2009
Beginner to intermediate
272 pages
6h 24m
English
Jossey-Bass
Content preview from Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage

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MEGAMARKETS AND MICROCUSTOMERS

Fighting for Local Market Dominance

eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose—but if we fight in the river, we win.

Jack Ma, chairman and CEO, Alibaba Group1

Founded in 1995, eBay has been one of the major success stories of the Internet age. Meg Whitman, who was recruited as the company's CEO in early 1998, is widely hailed as the architect who built eBay from before its initial public offering to a market capitalization of over $40 billion at the time of her retirement in March 2008.

Whitman was well aware of China's potential to emerge as the largest Internet market in the world. She noted to security analysts in 2005, “Share of e-commerce ...

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Publisher Resources

ISBN: 9780470284247