1. See A. Beebe and L. Cheng, “Winning in China's Mass Markets” (Armonk, N.Y.: IBM Institute for Business Value, 2007), p. 4.

Chapter One

1. V. Mallet, “The Rebalance of Power,” Financial Times, Apr. 5, 2008, p. 7.

2. Quoted in “The Past, Imperfect,” Time, July 15, 1996, p. 54.

3. See M. Palmer, “Motorola Trails Samsung in Global Market,” Financial Times, Nov. 27, 2007.

4. See BearingPoint, “2005 Form 10-K Annual Report,” p. 3.

5. See A. Maddison, The World Economy: Historical Statistics (Paris: Organization for Economic Cooperation and Development, 2003). Maddison is perhaps the most renowned scholar of world economic history and has published a series of books for the Organization for Economic Cooperation and Development on the ...

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