Contents
The Power of Asking Pivotal Questions
Are You Solving The Right Problem?
Start With Questions — Not Answers
Beyond Forecasting: Creating New Strategic Narratives
Creating New Strategic Narratives
Flexible Selection and Inflexible Execution
Focused Selection and Flexible Execution
Lessons About Opportunity Capture
Managing the Opportunity Paradox
Strategy Rule #1: Look Forward, Reason Back
Strategy Rule #2: Make Big Bets, Without Betting the Company
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