
Appendix 2
Sample Data Reference
The following table lists the variables that are included in the sample data sets
donor_raw_data.sas7bdat and donor_score_data.sas7bdat.
Table A2.1 Variables in the Sample Data Sets
Variable Description
CARD_PROM_12 number of card promotions sent to the
individual by the charitable organization in the
past 12 months
CLUSTER_CODE one of 54 possible cluster codes, which are
unique in terms of socioeconomic status,
urbanicity, ethnicity, and other demographic
characteristics
CONTROL_NUMBER unique identifier of each individual
DONOR_AGE age as of last year's mail solicitation
DONOR_GENDER actual or inferred gender
FILE_A