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Chapter 1 Value—Multiple Perspectives
Chapter 2 Customer Perceived Value and Its Drivers in Urban
BOP in India
Chapter 3 Delivering Customer Perceived Value at the Urban
Bottom of the Pyramid in India
Chapter 4 Institutionalizing Customer Engagement at the Urban
Bottom of the Pyramid in India: Research Insights
Chapter 5Understanding the Tax “True” Lease Rules
Chapter 6Advantages and Risks of Leveraged Leasing Decisions
Chapter 7The Leasing Financial Analysis
Chapter 8Understanding the New Lease Accounting Rules
Chapter 9Negotiating the Lease Document
Chapter 10Closing the Lease Financing
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