CHAPTER THREE

Organize a Team for Global Content Marketing Success

“If everyone is moving forward together, then success takes care of itself.”

—HENRY FORD1

This quote from Henry Ford describes the essence of global marketing. No global marketing effort is impromptu or spontaneous. It usually requires extensive collaboration and coordination between headquarters and regions, regardless of the size of a company. Well-intentioned efforts ensure that people in both headquarters and regions are moving in the same direction and striving to achieve the same goals. Ford had another quote on working together as one team that I also like very much: “Coming together is a beginning, staying together is progress, and working together is success.”2 A global ...

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