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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

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CHAPTER FOUR

The First P of the Global Content Marketing Cycle: Plan

Definition of Plan

Collaborate with relevant stakeholders on regional and country teams to create a global content marketing strategy that aligns target audiences, key success metrics, priority countries, and strategic editorial topics with your business objectives. Alignment of objectives and strategy is vital because it dictates content creation, promotion and measurement.

“Plan your work for today and everyday, then work on your plan”

—MARGARET THATCHER1

To Plan or Not to Plan

For most of us, planning is in our DNA. We plan our weddings, our vacations, even our days—sometimes to increments of less than an hour. Even if you are not a planner yourself, your days are somehow ...

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