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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

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CHAPTER SEVEN

The Fourth P of the Global Content Marketing Cycle: Perfect

Definition of Perfect

Perfect (pronounced per-fekt) is to continuously optimize and measure the impact of content marketing as part of an ongoing feedback loop. Define goals and use tools and processes to maximize the effectiveness of content production and content syndication. To improve the previous 3 P’s: Plan, Produce, and Promote.

“Don’t measure what you can. Measure what you should.”

—PHILIP SHELDRAKE1

So, What Should We Measure Anyway?

Philip Sheldrake’s quote makes me ponder, “For content marketing, what should we measure anyway?” On the surface, it seems like an easy question to answer. My initial instinct: “Well, measure content against our business and marketing ...

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