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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

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CHAPTER EIGHT

Skills Needed for Global Content Marketers

“Tis skill, not strength, that governs a ship.”

—THOMAS FULLER1

It’s a Brave New World

When I see a two-year old baby touching a TV and wondering why it does not function like a touch screen, I know the world is changing. When I see a sea of tablets and mobile devices used by passengers on a plane or at a concert, I know the world is changing. When I see my son learn to play new jazz piano pieces and my husband learn to string a tennis racket from YouTube, I know the world is changing. When our family of four sits in the living room watching Dr. Who, and we all have our tablets and mobile devices in hand or next to us while we watch, I know the world is changing. All these changes signal ...

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