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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

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CHAPTER NINE

Future of Global Content Marketing

“The future ain’t what it used to be.”

—YOGI BERRA1

We Are Proactively Shaping Our Future Through Technology

People are social animals. We like to stay in touch with our distant friends and relatives. Occasionally, we even like to keep tabs on the well-being of our frenemies. We want to be in the know. Because we can’t physically travel at light speed or instantly teleport across the country, we invent tools or devices to stay connected.

Once upon a time, postal mail was a relatively fast and cost-effective method of keeping in touch with each other. These days, letters no longer satisfy many of our needs. Photography eventually entered the picture (it’s a pun), enabling us to add images to our ...

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