Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

PREFACE

The Internet is our oyster. We can find almost anything as long as we are connected to the web. There is no shortage of content and information around the world.

As of January 11, 2014, there were 1.61 billion indexed web pages according to www.worldwidewebsize.com, which provides the daily estimated number of pages on the Internet.

The truth is, while the Internet is our oyster, the pearl is now the mobile device. According to the U.N. telecom agency, “there were about 7 billion [cell phone] subscriptions in 2013”—roughly 96 out of 100 people on this planet have at least one cell phone.^{1 2} With the Internet and a smartphone, not only can we access almost any information, we can also connect with anyone, anywhere on this planet, as long ...