Global Macrotrends and Their Impact on Supply Chain Management: Strategies for Gaining Competitive Advantage

5. Geopolitical and Social Systems Disruptions

Mrs. Crosby’s is a popular local cantina located in Ciudad Acuña, a Mexican village just across the U.S. border from Del Rio, Texas, and only a three-hour drive west of San Antonio. Walking into Mrs. Crosby’s is like stepping back in time. The wooden floors and furniture, antique brass and ceramic tile, and adobe walls with arched doorways (which are sometimes adorned with sombreros) create the aura of an Old West movie set. “Ma Crosby,” as the place has been known by regulars, for over 80 years attended to an enigmatic mix of local Mexican blue-collar workers, American oilmen, tourists, ranchers, and a sometimes-boisterous detachment of U.S. military officers from a nearby airbase. In fact, the ...