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Global Marketing
book

Global Marketing

by Helen Millward
March 2025
Intermediate to advanced
288 pages
8h 57m
English
Kogan Page
Content preview from Global Marketing

WALKTHROUGH OF TEXTBOOK FEATURES AND ONLINE RESOURCES

Learning objectives

A bulleted list at the beginning of each chapter summarizes what you can expect to learn, to help you to track your progress.

Real-world examples

A range of case studies illustrates how key ideas and theories are operating in practice to help you to place the concepts discussed in real-life context.

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Publisher Resources

ISBN: 9781398620100