Chapter 8 Digital Strategy for Global B2B Businesses
Digital technology is both a global trend and an opportunity for China. The industrial internet, like the construction machinery industry, is not a ‘fast food restaurant’. It is a lifelong business that needs to withstand loneliness and withstand competitive pressures. There is no end to digital transformation.
Wang Min, Chairman, Xuzhou Construction Machinery Group Co. Ltd., China
Chapter 7 was about digital strategy for global B2C businesses; this chapter is about digital strategy for global B2B businesses. Why make the distinction?
The final consumers for B2C (business-to-consumer) businesses tend to be individuals and households, even though their direct ...
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