Chapter 7 Digital Strategy for Global B2C Businesses
You have no choice but to operate in a world shaped by globalization and the information revolution. There are two options: adapt or die.
Andrew S. Grove, former COO, CEO, and Chairman, Intel Corporation
Chapter 5 was about global strategy for digital businesses; Chapter 7 is about digital strategy for global B2C businesses. This approach raises two questions: (1) What is a global business? (2) What is digital strategy?
Let us explore these two questions before proceeding with the subject matter of the chapter.
What Is a Global Business?
A global business is a company with presence in many countries around the world. From our perspective, a global business ...
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