Google Advertising Tools, 2nd Edition

Chapter 8. Working with AdSense

Once you know how to work with AdSense, you can start making money from your websites by placing Google’s ad code in your web pages and displaying ads. This chapter explains the details of how to work with the Google AdSense program, from signup through obtaining your AdSense code and pasting it into your web pages. I’ll explain what the different options are and how you can tweak your AdSense settings to be most successful.

From Google’s viewpoint, the AdSense program represents a way to extend the pages that host its ads from its own search results pages across the entire Web. The result of this extension has been the creation of an excellent mechanism for monetizing content and traffic.

Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It’s therefore not surprising to see AdSense promoting itself as the way to reap “the reward of great content.” However, reaping the reward requires not only content (as explained in Chapter 1) and traffic (as covered in Chapter 3) but also understanding how to adjust the “dials” on AdSense itself. The job of this chapter is to make sure you become an effective and efficient user of AdSense.

Note

It’s worth having a quick look at the web content scenarios that Google presents as AdSense successes for both new and current AdSense publishers. You can view these case studies at https://www.google.com/adsense/success ...