November 2009
Intermediate to advanced
432 pages
11h 18m
English
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Chapter 3. Driving Traffic to a Website
The best way to get traffic to a website is to publish great content, sit back, and let word of mouth spread the news. However, life is not always quite so simple. For one thing, generating great content is not necessarily easy. And even great content can sometimes use a head start so that it can really catch on.
Effective online strategies for driving traffic to a site fall into three general categories:
- Promotional
Intended to build buzz and word of mouth
- Technical
SEO activities intended to increase search engine visibility and rankings and drive traffic via inbound links
- Advertising
Such as the Google AdWords program explained in Part III of this book
The first two of these strategies fall under the general rubric of SEO (Search Engine Optimization), whereas advertising with AdWords (explained in detail in Part III) is, of course, SEM (Search Engine Marketing). I discussed crafting a campaign balance between SEO and SEM in Chapter 2.
This chapter explains how to publicize your site and increase traffic using techniques that do not cost money and do not involve tinkering with the HTML code or content of your pages themselves.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.