Google Advertising Tools, 2nd Edition

Ad Campaigns and Ad Groups

Ads are grouped within ad groups, and ad groups are contained within ad campaigns. Each AdWords account can have many campaigns, and each campaign can contain multiple ads. Google AdWords allows up to 25 campaigns in each AdWords account, with up to 2,000 ad groups in each campaign, but many accounts are set up with a single campaign and several ad groups. The relationship of an AdWords account to campaigns and groups is shown in Figure 10-13.

Figure 10-13. An AdWords account can contain multiple campaigns, each of which can hold more than one ad group

Note

An ad group can have the same name as the ad campaign that contains it.

You can use ad campaigns to contain the AdWords activity of a business unit or location, or you can establish separate ad campaigns for projects with individual budgets or unique settings.

Creating and Editing Ad Campaigns

When you create and activate an AdWords account, you must create an ad campaign and an ad group as part of the account creation process.

However you get there, you will have at least one ad group within one ad campaign as you get started with AdWords. Once your account is in use, it is likely that it will contain multiple ad campaigns. Many of these ad campaigns will contain multiple ad groups.

For example, if you are a webmaster attempting to generate traffic to multiple sites, it makes sense to create an ad campaign for ...