Google Advertising Tools, 2nd Edition

Campaign Management Tools

Google provides many tools to help you improve your campaigns and ads, and to answer questions about performance. Although there are multiple routes to access many of these tools, all of them can be opened from the Opportunities tab in the new interface (shown in Figure 11-8) and via the Campaign Management Tools tab in older accounts.

Figure 11-8. Discovery and enhancement of your ads is made easier using the tools Google provides

Using the Ads Diagnostic Tool

Will my ad appear on a Google page that answers a specific search query? This is a question of vital importance to an ad campaign manager who may care more about the answer to this practical issue than about the theoretical improvement of keywords.

The Ads Diagnostic Tool is intended to answer this question by telling you which of your ads are likely to appear on Google search results pages.

To open the Ads Diagnostic Tool, open the Opportunities tab, click the Tools link, and then click “Ads diagnostic tool” (the link is shown on the lower left of Figure 11-8). The Ads Diagnostic Tool, shown in Figure 11-9, will open.

Figure 11-9. You can use the Ads Diagnostic Tool to see whether your ad is targeted to a keyword on Google search results pages

The Ads Diagnostic Tool provides two different mechanisms: Option ...