Campaign Management Tools
Google provides many tools to help you improve your campaigns and ads, and to answer questions about performance. Although there are multiple routes to access many of these tools, all of them can be opened from the Opportunities tab in the new interface (shown in FigureÂ 11-8) and via the Campaign Management Tools tab in older accounts.
FigureÂ 11-8.Â Discovery and enhancement of your ads is made easier using the tools Google provides
Using the Ads Diagnostic Tool
Will my ad appear on a Google page that answers a specific search query? This is a question of vital importance to an ad campaign manager who may care more about the answer to this practical issue than about the theoretical improvement of keywords.
The Ads Diagnostic Tool is intended to answer this question by telling you which of your ads are likely to appear on Google search results pages.
To open the Ads Diagnostic Tool, open the Opportunities tab, click the Tools link, and then click âAds diagnostic toolâ (the link is shown on the lower left of FigureÂ 11-8). The Ads Diagnostic Tool, shown in FigureÂ 11-9, will open.
FigureÂ 11-9.Â You can use the Ads Diagnostic Tool to see whether your ad is targeted to a keyword on Google search results pages
The Ads Diagnostic Tool provides two different mechanisms: ...
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