December 2011
Beginner to intermediate
448 pages
11h 44m
English
Content preview from Google AdWords™ For Dummies®, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Where and When the Ads Show
You can choose to show your ads to the entire world or limit their exposure by country, region, state, and even city. You can (for example) let them run 24/7 or turn them off nights and weekends. You also get to choose from AdWords' three tiers of exposure, described in the following sections.
Google results
When someone searches for a particular keyword, your ad displays on the Google results page if you've selected that keyword (or a close variation) as a trigger for your ad. For the ad shown in Figure 1-1, if someone enters barefoot running in Google, he can view the ad somewhere on the top or right of the results page (see Figure 1-2).
Figure 1-2: AdWords results are labeled Ads at the top and right.
Search partners results
Your ads can also appear on Google's search partners' network. Companies such as AOL and EarthLink incorporate Google's results into their search pages, as in Figure 1-3.
Figure 1-3: AdWords ads shown by AOL, a Google search partner.
A partial list of Google search partners includes
- America Online (AOL): www.aol.com
- Ask.com: www.ask.com
- CompuServe: http://webcenters.netscape.compuserve.com/menu
- EarthLink: www.earthlink.net
AdSense sites and Gmail
Additionally, hundreds of thousands of websites show AdWords ads on their pages as ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.